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2023 考研英语一 Section II Part C Translation

Part C Directions: Read the following text carefully and then translate the underlined segments into Chinese. Write your answers on the ANSWER SHEET. (10 points) There has been some exploration around the use of artificial intelligence (AI) in digital marketing. For example, AI can be used to analyse what type of advertising content or copy would be appropriate to “speak” to a specific target customer group by revealing information about trends and preferences through the analysis of big data. (46) AI can also be used to identify the lifestyle choices of customers regarding their hobbies, favourite celebrities, and fashions to provide unique content in marketing messages put out through social media. At the same time AI can also be used to generate content for social media posts and chat sites. The main disadvantage of using AI to respond to customers is that there are concerns about trusting personal interactions to machines, which could lead not only to the subsequent loss of interpersonal connections, but also to a decrease in marketing personnel. (47) Some believe that AI is negatively impacting on the marketer’s role by reducing creativity and removing jobs, but they are aware that it is a way of reducing costs and creating new information. By allowing AI to develop content some brand marketers may find that they are losing control over the brand narrative. (48) Algorithms used to simulate human interactions are creating many of these concerns, especially as no-one is quite sure what the outcomes of using AI to interact with customers will be. For AI to be successful, data needs to be accessible, but the use of personal data is becoming more regulated and the automated sharing of data is becoming more difficult. (49) If customers are not willing to share data, AI will be starved of essential information and will not be able to function effectively or employ machine learning to improve its marketing content and communication. Therefore, unless customers are prepared to sign release agreements, the use of AI may become somewhat restricted in the future. Not only can AI help to create the marketing content, but it can also provide a non-intrusive way of delivering the content to the target customers. Data can be gathered on where the customer can be engaged, such as location, devices used, website interactions, and sites visited, to display marketing messages in appropriate forms, including emails, social media posts, pop-up advertisements, and banners at an appropriate frequency. (50) The non- intrusive delivery of the marketing messages in a way that is sensitive to the needs of the target customer is one of the critical challenges to the digital marketer.

Echo 参考译文、难点评析与错误点总结

说明：以下为 Echo 生成的非官方参考译文和学习解析，用于自测、批改和复盘；不等同于官方答案。

Echo 参考译文

46. 人工智能也可用于识别客户的生活方式选择，包括他们的兴趣爱好、 最喜爱的名人和时尚风格，进而可以通过社交媒体向客户投放针对性的营销内容。
47. 有些人认为，人工智能通过降低创新能力和取消工作岗位正在对营销人员的角色产生负面影响，但他们也意识到这是一种削减成本和创造新内容的方式。
48. 用于模拟人类互动的算法正在引发许多这样的担忧，尤其是因为没有人能十分确定使用人工智能与客户互动会带来什么结果。
49. 如果客户不愿分享数据，人工智能便会缺乏必要信息，以至于无法有效地运作，也无法利用机器学习来改进其营销内容和传播策略。
50. 用一种对目标客户的需求保持敏感的方式非侵入性地传递营销信息是数字营销人员面临的关键挑战之一。

整体难点评析

本文主题可归为“心理状态与求助行为”。英语一翻译通常为 5 个划线句，每句 2 分。复盘时应逐句拆主干、定修饰范围，再检查抽象名词和逻辑关系是否落到中文里。

• 结构难点：重点关注名词化结构、被动与非谓语、逻辑连接、修饰后置、长句主干识别。先找主句谓语，再处理从句、分词、介词短语和插入成分，避免在中文里把修饰关系接错。
• 词义难点：不要机械使用词典第一义，尤其是抽象名词、学术动词和评价性形容词。应根据上下文确定它们是在表示事实、趋势、原因、态度还是结果。
• 逻辑难点：翻译时要显化英语中的因果、转折、让步、递进和目的关系。中文可以调整语序，但不能丢掉逻辑方向。
• 表达难点：中文译文要准确优先，再追求通顺。可以适度增补主语或承接词，但不能加入原文没有的信息。

常见错误点总结

• 主干误判：把修饰成分当主句，或漏掉真正谓语，会导致整句方向错误。
• 修饰范围错误：定语从句、分词短语和介词短语常常后置，翻译时要判断它修饰哪个名词或动作。
• 抽象名词处理生硬：如 process、approach、engagement、movement、connection 等词，要根据上下文译成“过程、方式、参与、运动、联系”等合适表达。
• 逻辑词漏译或反译：but、despite、while、so、as、with 等小词常决定句子关系，是扣分高发点。
• 中文表达不成句：逐词硬贴会让译文读不通。建议译完后用中文默读一遍，检查主语、谓语、宾语和逻辑连接是否完整。